Why should you choose to work with Singh Productions?
One can have no smaller or greater mastery that mastery of oneself. And we will help you master the presentation of, your star image and your art in the music video industry.
We must go back to the past in order to fully appreciate the way it has shaped our futures. And music videos have had a long history, staring all the way back in 1894; a year that saw early adaptations of the music video: musical short films like “the little lost child” by John Stern and Edward B. Marks became popular.
This was followed by revolutionary musical films of the 1930’s. They typically featured instrumental orchestra pieces set to the background of animated films such as the screen songs and Fantasia. Both of which became increasingly popular.
In 1956 Tony Bennett released a music video for his song “Stranger in Paradise”. And claimed in his autobiography to have created “the first music video”; Wherein he was filmed walking through Hyde Park in London, with “Stranger in Paradise” as the backing track.
However, “A hard day’s night” by The Beatles infamously showcased the band in their feature film debut, one of the greatest rock-and-roll comedy adventures ever. This film had a fully restored negative and digitally restored soundtrack. Taking on the style of a mock-documentary, following "a day in the life" of John Lennon, Paul McCartney, George Harrison, and Ringo Starr as their fame took them by storm. This revolutionised the industry, setting the bar for music videos today.
This was followed by revolutionary musical films of the 1930’s. They typically featured instrumental orchestra pieces set to the background of animated films such as the screen songs and Fantasia. Both of which became increasingly popular.
In 1956 Tony Bennett released a music video for his song “Stranger in Paradise”. And claimed in his autobiography to have created “the first music video”; Wherein he was filmed walking through Hyde Park in London, with “Stranger in Paradise” as the backing track.
However, “A hard day’s night” by The Beatles infamously showcased the band in their feature film debut, one of the greatest rock-and-roll comedy adventures ever. This film had a fully restored negative and digitally restored soundtrack. Taking on the style of a mock-documentary, following "a day in the life" of John Lennon, Paul McCartney, George Harrison, and Ringo Starr as their fame took them by storm. This revolutionised the industry, setting the bar for music videos today.
Music video were no longer used to just promote the artist, their image and work, but it also became an important source of income. Before 2005 audiences did not have YouTube to view, like and share music videos, instead they had TV programs such as BBC’s Top of the Pops and MTV that featured music videos from different artists. Top of the Pops helped indie artists promote their singles that promoted their albums through performances with a live audience. MTV enabled independent artists to showcase their music videos to a larger audience, helping them gain popularity; first of which being the ironic, “Video killed the radio star” by the Buggles. If fans took a liking to the artist, they could go into music shops and purchase DVD’s, VHS tapes and cassettes of that music video, and the artist’s album. This helped bring in more income for the artist and their record label; and so music videos grew into important revenue streams.
Today audience interaction with music videos has changed as they have become more active. And we no longer apply the Hypodermic needle theory to our audiences, because research proves that that media influences each audience member individually. This has led to a decline in the popularity of music TV programs such as MTV and BBC’s ‘Top of Pops’. Demand websites such as Spotify, Vevo, YouTube and Vimeo allow people to watch music videos of their favourite artists whenever and wherever they want for free. However, websites like YouTube have a special algorithm that is part of a computerized system that determines which videos people watch when they're on the site; it shows users what they want - or at least what the algorithm thinks they want. Because this system has turned the content of our audiences into a homogenous stream of matter, which is how we will appeal to a large audience that enjoys music videos of the same genres as your work.
The purpose of releasing music videos for free on YouTube and on programs like MTV is to promote the artist’s music and to interest and persuade the audience to buy the album. With apps such as YouTube, Vevo, Spotify and Tidal, it is easier that ever to access and purchase music videos. Music videos were originally intended as a marketing tool to promote sales of records, today they can be used to market, entertain and provoke thought within the audience. Companies such as Vevo, benefit big artists by avoiding copyright infringements and giving them the freedom to freely publish their music videos online, while getting the right amount of revenue back.
The purpose of releasing music videos for free on YouTube and on programs like MTV is to promote the artist’s music and to interest and persuade the audience to buy the album. With apps such as YouTube, Vevo, Spotify and Tidal, it is easier that ever to access and purchase music videos. Music videos were originally intended as a marketing tool to promote sales of records, today they can be used to market, entertain and provoke thought within the audience. Companies such as Vevo, benefit big artists by avoiding copyright infringements and giving them the freedom to freely publish their music videos online, while getting the right amount of revenue back.
One can have no smaller or greater mastery that mastery of oneself. And we will help you master the presentation of, your star image and your art.
So why should you choose us? We will:
1. Give you complete creative control and help you design an exclusive star image for yourself in your music video and establish your own personal brand, expanding your power in the industry and among your fans. We will help you create a distinctive style and aesthetic tailored to you for your music video.
2. Our professionals with extensive expertise in the industry will help you with any decision-making regarding your music video and the distribution of it. We do not believe in quantity over quality. Other businesses might only care about how much content they are putting out there; but we care about you, your star image and your fans.
3. We want to preserve the great quality of your content and make sure the content we produce together will be high-quality, important, powerful and professional. We will help you leave a potent impression on not just your fans, but also the industry.The only changes we will ever make, will be only to increase the standard of your work, with your guidance of course.
1. Give you complete creative control and help you design an exclusive star image for yourself in your music video and establish your own personal brand, expanding your power in the industry and among your fans. We will help you create a distinctive style and aesthetic tailored to you for your music video.
2. Our professionals with extensive expertise in the industry will help you with any decision-making regarding your music video and the distribution of it. We do not believe in quantity over quality. Other businesses might only care about how much content they are putting out there; but we care about you, your star image and your fans.
3. We want to preserve the great quality of your content and make sure the content we produce together will be high-quality, important, powerful and professional. We will help you leave a potent impression on not just your fans, but also the industry.The only changes we will ever make, will be only to increase the standard of your work, with your guidance of course.
We will start by creating a storyboard, and you will be working with one of the topmost skilled executive artists. They will help you put your vision on paper. Singh Productions will provide you with exclusive access to our world class facilities, where you can attend workshops about how the music video industry operates and how you could reach out and target larger demographics with your art.
Your branding: it is important? Your branding is extremely essential for you as an artist. – iconography is important. Your brand helps you to channel the energy of your music via a unique congruous visual style and identity. Your audience will clearly be able to identify the genre of music you produce. Your brand equals your image as an artist. The image you build for yourself will greatly impact how much you stand out among other artists in the same genre. Singh Productions will help you establish yourself through promotional mediums such as product placement, interviews, photo-shoots and a strong social media presence.
There are 3 main aspects of your branding in your music videos. Enabling: In other words, whatever brand you choose should feel simple, effortless and accessible for your audience. Elevating: Your brand should be able to to create an experience for your audience. This will be especially important in your music video: the visuals should express textures, colours, environment and storytelling. Enriching: Fans should be able to feel part of you and your brand. It should resonate with them and create that sense of community and society, that they seek. – with a strong presence on social media, with our help, you will be able to direct interact with your fans. And when you get these three elements right it can create a catalytic effect that delivers real magic – which is all your audience is really looking for.
Demographics are extremely important as you must know who your audience is, in order to appeal to their psychographics, so that every single person feels included and welcome. Singh Productions will enable you to better research and understand your audience and their demographics – including age, gender and marital status. The psychographics of your audience will help us design your brand, tailoring it to you and your fans and potential viewers. Our largest target age groups range from 16-25 year old's. While most of them are single or married, with over 53% being females, 45% being male and 0.8% being other. In order to accurately target your audience, we will conduct surveys to analysis the demographics of your fans, to explore their psychographics. Therefore, Singh Productions will help your star image develop and reflect the image of your brand along with ours and that of your audience.
We will help you distribute your work through the paramount distributers of the 21st century. We will help you create and maintain a YouTube channel, along with a personal website regulated by our professional social media team. This team of skilled people will also manage the distribution of your music video, and any other projects in the future. YouTube is the leading platform for the free, on-demand distribution of music videos; and some of our former cliental have managed to, in the past, make a huge influence on YouTube, leading to them gaining millions of views, likes and shares on their music video, in a very short period of time; due to sensationalism. Sensationalism was used to create controversy that caught the attention of people, urging interest in that artist’s work – it got people talking about it. Today a catchy beat and rhythm or a good music video aren’t enough; instead controversy and word of mouth are two very important things that help give the artist more exposure, boosting sales.
The growth of your audience and popularity is what we like to refer to as The Ripple Effect, it consists of three main stages: in the first stage, a small number of fans will watch the music video and share it with their friends. This will progress to stage two where those friends will access the music video online and share it with their friends. In stage three those people will share it with their own friends and soon the number of people who have watched your music video will have grown exponentially; giving you a significantly larger target audience base.
Singh Productions will help you find a distinguished director to best appeal to your style, for your music video.Synergy music videos aid in promoting not just the artist and their music, but also the work of a director or a company. Two forms of media such as a music video and a film can work together to create a video that helps promote both with a greater impact on the audience, this is known as synergy. A great example is Ghostbusters by Ray Parker Jr. who sang the iconic Ghostbusters theme song in 1984. The music video featured short clips from the film Ghostbusters, including a cameo with the main cast at the end.
This music video became intensely popular and an therefore, an icon, helping promote both Ray Parker Jr. and Ghostbusters the film. It also helped promote the director of Ghostbusters, Ivan Reitman, and his directorial style as also directed the music video. A music video helps provide synergy for the artist starring in it. A popular music video helps them to expand their audience and income, but also serves to increase their power in the industry. Synergy is effective because it make the music video more interesting, the audience gets more entertainment and it helps them figure out the stories and themes of the film, while increasing the artist's income from that music video. Synergy can also help artists build up their fan base and promote their music through mass media on YouTube, MTV, social media, iTunes, Spotify, etc.
This music video became intensely popular and an therefore, an icon, helping promote both Ray Parker Jr. and Ghostbusters the film. It also helped promote the director of Ghostbusters, Ivan Reitman, and his directorial style as also directed the music video. A music video helps provide synergy for the artist starring in it. A popular music video helps them to expand their audience and income, but also serves to increase their power in the industry. Synergy is effective because it make the music video more interesting, the audience gets more entertainment and it helps them figure out the stories and themes of the film, while increasing the artist's income from that music video. Synergy can also help artists build up their fan base and promote their music through mass media on YouTube, MTV, social media, iTunes, Spotify, etc.
Some of the people we have collaborated with before are Coldplay, M.I.A, Ariana Grande, Sam Smith, Selena Gomez, Alicia Keys, Lewis Capaldi, Arctic Monkeys and Hozier.
We now leave you with the choice to collaborate with us. We leave you with the choice to make your content one of the best things out there. And this is your chance to rise to the top the right way and produce great music video that will leave a great, lasting impression on your loyal fans and the music industry. Let me tell you what we can do for you. We will:
- Help you reach a larger audience and gather a large following of people who enjoy your music ; and help you build your star image into something that resonates with both you, as an artist, and your fans
- Engaging your fans with a music video that they will be able to identify with, also providing escapism
- Help you build your star image into something that resonates with both you, as an artist, and your fans
- Increase your steady stream of income
- Help promote your songs not just to your current fans, but also to potential fans through mass media promotion on platforms such as YouTube, Facebook, Instagram, iTunes, Spotify, the radio, and interviews online and in print
- Enable you to work with a distinguished director you admire, or who truly understands your vision, providing for synergy between two platforms of the media – boots your popularity along with the director’s
- Most importantly, we will help you advertise and promote your music video which would entertain a large audience, providing them with escapism and identification. Establishing a great imprint on your target audience.
So before I finish I would like to leave you with a quote by Kanye West: "I'm too busy writing history to read it."
Thank you for your time. We look forward to seeing you again.